Every campaign starts with a story. Whether it's encouraging donations, raising awareness, or promoting an event, I love finding creative ways to connect with people and turn ideas into action.

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Event campaigns
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Fundraising campaigns
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Awareness campaigns
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Social media campaigns
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Multi-channel marketing projects
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Campaigns

campaign - world poi day

As part of the Daisy Network team, I played a key role in developing and delivering the World POI Day awareness campaign, helping to raise visibility and understanding of Premature Ovarian Insufficiency (POI) across multiple audiences and platforms.

I created and executed a cohesive multi-platform campaign strategy, designing engaging digital content for social media, web, and email communications while ensuring a consistent visual identity throughout the campaign. Alongside digital assets, I developed a range of print materials, including event displays, promotional graphics, awareness posters, and supporting collateral to maximise campaign reach both online and offline.

The campaign focused on educating the public, empowering those affected by POI, and encouraging meaningful conversations around a condition that remains widely under-recognised. Through thoughtful design, storytelling, and audience-focused messaging, the campaign successfully amplified awareness and strengthened community engagement for World POI Day.

Included:

* Multi-platform social media campaign
* Campaign branding and visual identity
* Print display and exhibition materials
* Awareness posters and promotional assets
* Email marketing graphics
* Digital content creation and design
* Campaign messaging and audience engagement materials